Works

ElderPA

SaaS

Design System

UX UI

Responsive

ElderPA stands as a transformative platform, poised to simplify the often convoluted process of accessing top-tier care services for elderly individuals. By seamlessly connecting clients with vetted service providers, ElderPA streamlines the search, booking, and management of care services. The platform is specifically tailored to meet the needs of privately funded clients seeking both cost-effective and personalized care solutions, marking a significant shift in the landscape of elderly care provision.

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CLIENT

ROLE

Product Designer

UI UX Design
User Research
Cross Functional Collaboration
prototyping
Iterative Design Process
Problem solving
Leadership and Mentorin
User Advocacy

“At ElderPA, we're driven by a shared vision to empower elderly individuals and their families with a platform that not only simplifies access to essential care services but also enhances their overall quality of life. As a Senior Product Designer, N M Rushan plays a pivotal role in bringing this vision to fruition through thoughtful design and user-centric innovation”

BACKGROUND

The genesis of ElderPA stems from a deep-seated recognition of the myriad challenges faced by elderly individuals and their families in navigating the labyrinthine maze of care services. With outdated systems and fragmented processes abound, the search for and booking of appropriate care often devolves into a time-consuming and daunting endeavor. ElderPA seeks to address these challenges head-on by offering a centralized platform that aggregates care service information, streamlines booking processes, and facilitates seamless management.

UNDERSTANDING THE PROBLEM

Elderly individuals and their families encounter numerous obstacles when seeking care services, including:

Limited visibility into available service providers, leading to uncertainty and confusion.
Complex and arduous search processes, exacerbating the already stressful situation.
Lack of transparency regarding service options, pricing, and quality, hindering informed decision-making.
Difficulty in managing multiple care service providers and appointments, resulting in inefficiencies and frustrations.

PROCESS MODEL - DOUBLE DIAMOND

USER PERSONA

User Persona 1: Grace Thompson

Background:

Age: 78
Marital Status: Widowed
Occupation: Retired Teacher
Living Situation: Lives alone in a suburban home
Health Status: Generally healthy but experiences occasional mobility issues

Goals and Motivations:

Maintain Independence: Grace values her independence and prefers to live in her own home for as long as possible.
Stay Active: Despite her age, Grace enjoys staying active and participating in community events and social gatherings.
Receive Assistance: Grace acknowledges that she may need occasional assistance with household chores and transportation due to her mobility issues.

Challenges:

Limited Mobility: Grace's occasional mobility issues make it challenging for her to run errands or attend appointments independently.
Loneliness: Living alone, Grace sometimes feels lonely and desires companionship and social interaction.
Difficulty Finding Assistance: Grace finds it challenging to find reliable assistance for household chores and transportation when needed.

Needs and Preferences:

User-Friendly Platform: Grace prefers a user-friendly platform that is easy to navigate and does not require extensive technical knowledge.
Transparent Pricing: Grace values transparency and appreciates platforms that provide clear pricing information upfront.
Personalised Recommendations: Grace appreciates personalised recommendations for care services that meet her specific needs and preferences.

User Persona 2: John Roberts

Background:

Age: 62
Marital Status: Married with grown children
Occupation: Business Executive
Living Situation: Lives in a different city from his elderly parents
Health Status: Generally healthy, but concerned about his elderly parents' well-being

Goals and Motivations:

Ensure Parents' Well-being: John's top priority is ensuring the well-being and safety of his elderly parents, who live in a different city.
Coordinate Care: John wants to coordinate care services for his parents remotely, ensuring they receive the assistance they need to maintain their independence.
Peace of Mind: John seeks peace of mind knowing that his parents are well cared for and have access to reliable assistance when needed.

Challenges:

Distance: Living in a different city, John finds it challenging to oversee his parents' care and coordinate services effectively.
Time Constraints: John's busy work schedule limits the time he can dedicate to managing his parents' care, requiring efficient and streamlined solutions.
Communication Barriers: John sometimes encounters communication barriers when coordinating care services with providers, leading to misunderstandings and delays.

Needs and Preferences:

Remote Management: John needs a platform that allows him to remotely manage his parents' care services, providing visibility and control from a distance.
Transparent Communication: John values transparent communication with care providers, ensuring clarity and alignment on care plans and expectations.
Reliable Assistance: John seeks reliable assistance for his parents, preferring service providers with a track record of professionalism and quality care.

PRODUCT VISION

The overarching vision for ElderPA is to become the preeminent platform for elderly individuals and their families, offering a seamless and intuitive experience for discovering, booking, and managing care services. The platform prioritizes affordability, quality, and user-friendliness, empowering users to make informed decisions and ensuring peace of mind and enhanced quality of life.

DEFINING THE MVP

The Minimum Viable Product (MVP) of ElderPA encompasses:

A user-friendly interface for searching and booking care services.
Secure payment processing capabilities.
Basic communication features between users and service providers.
A feedback mechanism for users to share their experiences and provide input for future improvements.

HOMEPAGE

The ElderPA homepage offers a seamless user experience with easy access to a range of essential functions. From learning about our ElderPA personal assistant service to utilizing our smart search feature, users can navigate through various options effortlessly. Key features such as home care, live-in care, and detailed information on the benefits and advantages of choosing ElderPA are readily available, ensuring users can make informed decisions about their care needs.

Furthermore, customer feedback and frequently asked questions (FAQs) are conveniently located on the homepage, allowing users to gain insights from others' experiences and find answers to common queries without navigating away from the main page. This user-friendly design ensures that all essential features and information about our services are easily accessible, providing a seamless browsing experience for our users.

CUSTOMISATION

Customize your own care package with ElderPA's unique feature: Build Your Own Package. Browse listings from a variety of service providers offering home care, live-in care, care homes, and other essential services. Tailor your care package to your specific needs and preferences, ensuring you receive the personalized care you deserve. With ElderPA, creating your ideal care plan has never been easier.

SEARCH

ElderPA introduces a smart search feature called "What are you looking for?" Users can effortlessly find their desired service by selecting the type of care they need and specifying their nearest city. This innovative search functionality ensures that users receive accurate and relevant search results tailored to their specific requirements.

By streamlining the search process, users can easily find suitable care services without the hassle of sorting through irrelevant results. This enhancement not only improves user experience but also saves valuable time, allowing users to quickly access the care services they need.

RESULTS AND TAKEWAYS

Enhanced accessibility to care services for elderly individuals, leading to improved quality of life and peace of mind for both clients and their families.
Increased user satisfaction and engagement, driven by a seamless and intuitive platform experience.
Valuable insights gleaned from user feedback and usability testing, informing ongoing optimization and refinement of the platform.
Positioning ElderPA as a market leader in the elderly care industry, driving positive impact and meaningful change for users across the globe.

CREATIONS

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